What This Service Offers
I blend brand strategy, guest experience insight and narrative-led UGC to help hospitality, travel and modern lifestyle brands understand how guests truly experience their space or product and how that aligns with your values and vision.
This is not influencer marketing.
It is experience-focused brand support, delivered through professional audits, real-world insight and natural, story-driven content.
Who I Work With
✔ Boutique hotels
✔ Glamping pods & unique stays
✔ Cabins & lodges
✔ Holiday parks
✔ Family attractions
✔ Restaurants & cafés
✔ Airbnbs & private rentals
✔ Wellness, lifestyle & handmade brands
✔ Small businesses needing digital & customer experience insight
✔ Community organisations & mission-led non-profits
Insights captured in real time during on-site audits - analysing layout, sensory impact, accessibility, narrative touchpoints and natural customer flow.
What’s Included in a Brand Experience Audit
1 - Digital Presence Audit
(remote audit)
A strategic review of how your brand communicates online - ensuring your messaging, visuals and user journey align with the experience you want to deliver.
Core elements include:
-
Website clarity, structure & booking or enquiry flow
-
Brand messaging, tone of voice & customer understanding
-
Visual consistency across platforms
-
Mobile responsiveness & ease of navigation
-
Social media presence, first impressions & content alignment
-
Coherence between your digital brand promise and real-world delivery
2- Guest Experience Audit
(for in-person visits)
A strategic evaluation of how your brand is felt and understood by real guests - ensuring every interaction aligns with your values and intended positioning.
Includes assessment of:
-
Arrival & signage
-
Brand tone, messaging clarity & touchpoint alignment
-
Service interactions & communication style
-
Comfort, atmosphere & spatial experience
-
Flow, ease & emotional journey
Optional (on request or where relevant):
-
Sensory load assessment
-
Accessibility observations
-
ND-friendly guest perspective
3. Narrative UGC &
Visual Content
Content created during or after the audit to support your brand with authentic, story-led visuals tailored to how your audience naturally engages online.
Can Include:
• Natural, aesthetic UGC videos
• Narrative-style “brand bestie” voiceover content (optional)
• Short-form clips suitable for Reels, TikTok, YouTube Shorts, ads or website use
• Curated photos capturing details, atmosphere & experience
• Optional family-perspective content for family-focused venues
Every piece of content is designed to reinforce your core brand message and reflect the true experience your guests or customers have with you.
“Show the story. Shape the experience. Strengthen the brand.”
Narrative UGC
(A Signature Approach)
Alongside traditional UGC, I create brand-led storytelling content - friendly, relatable videos that highlight your ethos, purpose and guest experience in a natural warm and conversational tone.
This style blends:
-
brand strategy
-
emotional connection
-
customer experience insight
-
real storytelling
For content that doesn’t just show your brand - it makes people feel it.
Pricing & Collaboration Options
Local & Regional Audits
(Cumbria + Nearby)
£750
or £250–£400 + 1–2 night hosted stay
A full on-site brand and guest experience audit, including narrative UGC tailored to your venue. Ideal for boutique stays, cabins, attractions and smaller venues wanting strategic insight + UGC.
__________________________________________________________________________________
UK Travel Audits (2–4 Nights)
£750–£1,100 + travel allowance
or £300–£500 + fully hosted stay
Designed for destinations requiring deeper insight, multi-day experience review and extended content.
__________________________________________________________________________________
Day Experience Audit
£180–£350 + hosted meal/entry
A concise yet impactful review of your customer experience, assessing brand alignment, service flow, communication clarity, atmosphere and overall guest journey - with the option to include narrative UGC content where beneficial.
__________________________________________________________________________________
International Audits
£1,500–£3,500 + flights, transfers & accommodation
(or reduced collaboration rate when fully hosted)
A comprehensive multi-day assessment of your digital touchpoints, guest experience and brand alignment. Perfect for hotels, resorts and overseas destinations.
__________________________________________________________________________________
Digital Brand Audit (No Visit Required)
£150–£250
A full review of your website, messaging, tone, visuals and customer journey, delivered remotely.
__________________________________________________________________________________
Product Experience & Brand Audit (With UGC)
£180–£400 + product supplied
Includes unboxing, product experience review, brand alignment analysis and curated UGC content. Delivered remotely.
__________________________________________________________________________________
Optional Add-Ons
• Additional UGC videos
• Photo sets (10–20 images)
• Paid ad usage licences
• Whitelisting access
• Sensory / accessibility / ND-friendly insights (when relevant)
• Extra days on-site
• Social media or messaging refinement
• Family-perspective experience content (when agreed)
Assessing Your Brand in the Real World
How your space communicates your story matters.
From signage and decor to flow, layout, lighting and product displays, every detail shapes how your audience experiences your brand.
